SAMPLE Case Study

Client	Smith Training & Consulting Inc
Customer to be Profiled	Kinnear Office Furnishings

Kinnear Office Furnishings ‘Wowed’ by Results of Sales Team Training.

When their sales team was having poor success using cold emailing, this company’s sales team found that a workshop offered by Smith Training & Consulting could turn that around.

The people at Kinnear Office Furnishings are passionate about creating functional and attractive workspaces. For their clients they design workspaces, do any necessary renovations, and supply the furniture. They have been in business since 2018 and like to call themselves the “Feng Shui” experts for office workspaces.

Kinnear CEO Janice Bell told us, “One of our toughest problems was that our sales team was getting nowhere with cold emailing. We knew we needed to do a better job of online networking, especially on LinkedIn. But our sales team just didn’t have those skills.”

Janice searched for the best program to train her sales team but struggled to find a firm who really understood online networking. Janice said, “There were a lot of general-purpose sales trainers out there, but none who specialized in this one area. Then we found Smith Training & Consulting and breathed a sigh of relief!”

Janice learned that Smith Training & Consulting teaches workshops for sales teams on how to network online effectively. Their philosophy is that online networking is, by far, the #1 skill salespeople must master to succeed in today’s competitive selling environment. In fact, research repeatedly shows that more sales are made through online networking than any other prospecting method, including cold emailing. 

Janice purchased the Smith Training flagship program called ‘Double Your Online Networking Effectiveness’. The program features a simple, yet highly effective 5-Step Networking Method for engaging with new prospects online, especially on LinkedIn. The trainings are built around the expertise of Michael T. Smith, well respected in the industry.

The training program offers a one-day on-site workshop for the entire sales team. After the workshop, each salesperson works through a series of eight 10-minute training videos to practice the networking skills they’ve learned. The modules are bite-sized and can easily fit into even the busiest salesperson’s schedule. 

They also receive one-to-one coaching and support for up to 180 days. A salesperson may schedule a call with Smith Training and Consulting founder Michael T. Smith personally or email him at a special email address. All calls are treated as confidential.

“What we liked most is that there’s no fluff or theory. Right from the first hour of the workshop, our sales team were learning and practicing techniques they could put into action right away.” Janice said. “We also liked that the workshops, and even the follow-up training videos, were so action oriented. None of the learning was passive. Our team was practicing and implementing the techniques throughout the entire program. And the one-to-one coaching was fantastic. Our sales team raved about that!”

The sales team at Kinnear Office Furnishings saw results immediately after the workshop was completed. Janice said, “Our team has doubled their online networking effectiveness – within the first month! And we’re now seeing increased sales as a direct result.” 

When asked if she recommended this training for other sales teams, Janice answered “Without a doubt, it’s a very effective program, especially for sales teams like ours that must rely on online networking to build sales. I’d highly recommend this training program!”